The goal is to describe what you do in one sentence. Ideally one sentence you can say out loud without cringing.

That’s difficult. Especially when you know the business inside out and you can’t help but see all of the complexities, challenges and opportunities.

Before anything else your customers need to know what you can do for them. They’re not going to read your company’s origin story, or a detailed description of your supply chain, if they don’t understand what problems you’ll solve, for them.

Speaking to your current and potential customers is the best way to find out what resonates. Surveys, focus groups or one to one conversations are invaluable. It’s easy to think that what makes sense for your team will make sense for your customers – but that is often not the case.

Working with someone from outside of the organisation can help to banish jargon and descriptions that only make sense internally.

There might be a simple detail that you’re so used to, you don’t even think it’s worth mentioning. Or you might be assuming that your customers will know a key piece of information, but without it the rest of your message falls flat.

I can work with you to distil everything you want to say down to a clear, compelling proposition and messaging hierarchy.

If you already have a business proposition and other messaging we can start from there. Or you can share how you see your business, how it is and how you aspire for it to be. Words, images, competitor and customer insights are all useful at this stage. We can then work together to craft the perfect messaging for your customers.